Freda is a software developer on the verge of business failure. She is unable to make enough sales to sustain the business. However, she realises that she needs to reach more customers.

She was advised to hire resellers or distributors to spread the product so that many people could buy it.

Freda has not entirely realised that distribution can make or break a company. Instead, a sound distribution system simply means the company has a greater chance of selling its products than its competitors.

The best price product, promotion and people come to nothing if the product is not available for sale at the points consumers can buy.

Freda downloaded a distribution agreement from contracts4Biz, negotiated with a reputable distribution house and contracted. As a result, today, her software outranks the competition, hands down, simply because of its vast network.